Finance in the age of AI: Insights from Prophix Live! 2025

For years, finance leaders have carried a quiet burden: the expectation of being right without the tools to back it up. Forecasts had to hold. Variances had to be explained. Plans had to move into action. It was all possible but only with time, intuition, and a deep understanding of the business. 

At Prophix Live! 2025, one message stood out: AI isn’t here to replace that judgment. It’s here to support it. As our CEO, Alok Ajmera, said, AI is ultimately about “setting us free.”

From data to direction 

Finance teams aren’t struggling with a shortage of data. They’re dealing with the weight of it. Data from multiple systems, updated at different times, and formatted in different ways. The real challenge is strategically using the data without having to spend hours preparing it.  

Enter Prophix One Intelligence, the AI engine embedded in the Prophix One platform. It’s not a generic model repackaged for finance. It’s purpose-built to support how finance teams think, work, and make decisions. 

It doesn’t overwhelm users with data; it provides directions, highlights what’s changing, and surfaces a clear path to start your analysis. That’s the shift: from reactive reporting to intelligent momentum. 

Alok noted that while many believe they aren't using AI daily, "100% of you are using AI on a day-to-day basis. It’s just 58% of you don’t realize [it]." Indicating how deeply woven these systems already are, and how much more integrated they can become. 

Designed for finance, not just adapted to it 

There’s a distinction between applying AI to finance and building AI with finance at the center. What Alok shared during his keynote wasn’t a general-purpose tool dressed up for finance. It’s an AI engine built with an understanding of how finance leaders think, work, and decide. 

Prophix One Intelligence is not a generic model bolted onto finance. It’s architected around finance workflows, security rules, and data structures from day one: 

Alok spoke about the future of AI not only as an aid, but as an autonomous force. He explained that if a "co-pilot is work augmentation," then "Agentic AI is completely autonomous." This means that AI is moving beyond merely assisting tasks to building systems that learn, adapt, and make independent choices, guiding finance leaders in their critical work.  

Within Prophix One, Prophix Copilot is how finance teams interact with AI. It’s the assistant that answers your questions, while Prophix One Intelligence powers what happens behind the scenes. Together, they give you fast, finance-specific insights grounded in your actual data. 

You can ask Prophix Copilot things like: 

 Each answer arrives in seconds, grounded in your data and ready for action. 

Moving at the speed of business 

In monthly forecasts, board decks, and conversations about staying competitive without sacrificing stability, AI has proven its staying power. The question isn’t whether AI belongs in finance but how it gets used, by whom, and to what end. 

For example, AI-powered transaction matching (available in Prophix One Account Reconciliation) reviews entries as they post, flags exceptions, and resolves breaks. Month-end close moves toward a continuous process, and when errors surface, they are corrected in real time.

Work is changing. The role is rising. 

Alok’s insights continually brought attention to the people making the difference: the CFO’s, controllers and analysts who are actively forging new paths for finance teams. They are moving with purpose, pursuing smarter questions, securing swift answers, and propelling their organizations ahead with clarity that has felt impossible.  

Alok spoke directly to the profound implications for finance leaders. He shared that he feels "fundamentally, that the role of the CFO, specifically, is shifting and will [continue to] dramatically shift away from financial and more to the curator and owner of enterprise value." 

He outlined four core areas where finance leaders should focus on moving forward: 

Prophix One Intelligence is built to move with you, from early indicators to final decisions. By connecting systems, people, and insights into one continuous flow, Prophix One Intelligence shifts the role of finance from reactive to forward-driving. It helps leaders act earlier, respond faster, and shape what comes next with greater confidence. 

As Alok concluded, he is "100% optimistic in human ingenuity. There has almost never been a time in the entire human evolution where we have actually run out of things to do." 

Because in finance, good judgment isn’t optional. It’s the point.