A dynamic tech C-suite leader with a passion for building exceptional operating teams, driving customer satisfaction and inspiring colleagues to create positive change, Alok Ajmera joined Prophix in 2004 as a consultant, then advanced through a variety of leadership roles before taking the helm as President and CEO. Alok is currently responsible for ensuring that every customer, prospective client, partner and employee has a positive, memorable experience with Prophix and its products. He holds a Bachelor of Engineering and Management in Engineering Physics from McMaster University, Ontario.

Bona Allen is a seasoned executive who has provided executive leadership across multiple companies and diverse business environments. He is an accomplished professional with an entrepreneurial spirit, drawing upon his many years of experience to provide financial and operational leadership at the highest levels. Mr. Allen serves as Senior Vice President & Chief Financial Officer for Kajima Building and Design, Inc., and subsidiaries (KBD Group), a subsidiary of the US operations of Kajima Corporation, one of the largest architectural, engineering, and construction companies, globally. The KBD Group is a fully integrated Design-Build firm providing turn-key architectural, engineering, and construction solutions to its many US and international clients. KBD Group’s focus is designing and constructing large, advanced manufacturing, warehouse/distribution facilities, and tenant build out spaces, nationwide. Over his 40+ year career, Mr. Allen has served as the CFO, or top finance executive, for publicly traded and privately held companies primarily focused on real estate development, construction, operations and investment. He has earned the Directorship Certification, awarded by the National Association of Corporate Directors (NACD), and the Certified Public Accountant (CPA) license. Mr. Allen is also active in the community, serving on the Advisory Board of a professional association, the Board of Directors of a non-profit organization, and on the Alcohol License Review Board of a local municipality.

Steve has been with Spacesaver for 10 years, starting as Controller, and holding positions of Director of Finance and now VP of Finance. Steve is a Certified Public Accountant, and has spent 18+ years in the Manufacturing industry. Steve has used Prophix as a CPM solution for nearly 14 years across two different organizations. Steve was a member of the Prophix Customer Advisory Board and has presented at several user conferences. Steve is focused on driving value from the Finance function, and building collaborative relationships throughout the organization.

Moneka started as a Consultant at Prophix a few years ago and has executed on numerous implementations before moving into the role of Manager of Services, on the Construction and Enterprise team. As a designated CPA, Moneka has previously worked in audit related roles within several different industries such as healthcare, entertainment, and manufacturing. Her strong background in Accounting and CPM experience enables her to support her clients in finding the most optimal solutions to achieve their Prophix goals and to improve their business processes.

Manmeet is a consultant in Professional Services at Prophix. She has worked with numerous customers over the past couple years in industries ranging from manufacturing, real estate, senior living etc. She is passionate about building meaningful connections with clients and finding solutions that optimize processes and provide value with Prophix.

Jeff has inspired thousands for the last 25 years as a keynote speaker, trainer, and corporate emcee for the likes of Bayer, Delta Airlines, Liberty Mutual, 3M, New York Presbyterian Hospital, Honda, Ralph Lauren, Bose and Footlocker. His rare combination of comedy along with years of corporate keynoting and training engages and inspires audiences around the world. With a unique balance of humor and poignancy in every message he delivers, Jeff draws on his trademark style and experience to make presentations on sales effectiveness, leadership development and corporate culture more purposeful, meaningful, and memorable. Currently, Jeff is the Director of Global Sales Enablement at Prophix where his mighty team of two is helping to expand the company’s dominance of the Corporate Performance Management space.

Pako Chan is a Program Manager in the Product Planning team at Prophix. In his role, Pako is responsible for exploring new product opportunities and technological partnerships using his product and accounting expertise. With over 16 years of experience and having worked as a Consultant and Solution Architect, Pako has been involved in a wide variety of projects, including delivering a full web-enabled offering over the cloud, as well as implementing and designing customer solutions. 

Dave is a Consulting Lead with a designed CPA in the Professional Services department at Prophix, where he designs customized solutions for an array of customers in various industries to improve efficiency in their business operations. Dave has accumulated a wealth of industry knowledge and best practices from his past work experience in public accounting as well as five years at Prophix, which he leverages into his solutions for customers with similar pain points.

Elizabeth Davis is the Vice President of VP Strategic Alliances & Partnerships at Prophix. She brings over 10 years of experience leading financial transformation. She has helped hundreds of organizations streamline processes in the office of the CFO. Before joining the realm of software, Elizabeth served as an Accountant at a Fortune 500 company. There she worked on software implementation projects and internal process improvement. Elizabeth lives in Texas with her husband and three teenage boys.

Zac Di Sabatino is a Senior Product Manager at Prophix. Zac joined Prophix in 2013 as an implementation consultant, and his affinity for solving complex problems for users led him to the Product Management team. He is currently the product lead on Account Reconciliation and Close Management solution and is also responsible for managing the M3655 Add Ins and Data Integration Studio roadmaps. In 2020, Zac completed his MBA, with a focus in finance, at McMaster University.

Howard Dresner is one of the foremost thought leaders in business intelligence and performance management, having coined the term Business Intelligence in 1989. He has published two books on the subject, The Performance Management Revolution: Business Results through Insight and Action (John Wiley & Sons, Nov. 2007) and Profiles in Performance: Business Intelligence Journeys and the Roadmap for Change (John Wiley & Sons, Nov. 2009). He lectures at forums around the world and is often cited by the business and trade press. Prior to Dresner Advisory Services, Howard served as chief strategy officer at Hyperion Solutions and was a research fellow at Gartner, where he led its business intelligence research practice for 13 years.

Kimberly is a Global Technology and Finance leader with over 30 years of career achievements. She is the Chief Executive Officer of KET Solutions, LLC, a consulting firm focused on business growth, innovation, strategy, transformation and inclusive leadership. Ellison-Taylor is a sought-after keynote speaker and has received many awards and recognitions for her expertise and leadership including Accounting Today's Top 100 Most Influential People in Accounting and CPA Practice Advisor's 25 Most Powerful Women in Accounting. For almost 17 years, Ellison-Taylor served in global leadership roles for Oracle Corporation. Kimberly advised C-Suite Executives on cloud solutions that innovate and transform business. Ellison-Taylor is also an adjunct professor for Carnegie Mellon University’s Executive Education program teaching Emerging Technology & Innovation. She is also an independent board director. Other professional achievements include tenure at Prince George’s County Government, KPMG, Motorola, and NASA Goddard Space Flight Center. Ellison-Taylor has an undergraduate degree in Information Systems from the University of Maryland Baltimore County, a MBA from Loyola University, an Accounting Certificate from the Community College of Baltimore County and a Master of Science from Carnegie Mellon University in Information Technology Management as well as a Chief Information Officer certificate. She is a Certified Public Accountant, Certified Information Technology Professional, Certified Global Management Accountant, Certified Internal Auditor and Certified Information Systems Auditor.

Denise has 20 years of experience in manufacturing and finance roles in companies ranging from $200M to $6B, in both the private and public sectors, serving in positions such as Corporate Controller and VP of Finance. Denise is responsible for all administrative functions, and ensuring world-class business processes are implemented consistently across the company, in an easy and efficient manner. Denise’s passion is to envision and create streamlined cross-functional systems. “I enjoy interacting with employees across the company so that I can understand their daily work and goals and help to automate repetitive tasks and make them less manually intensive.”

Susan Gershman serves as chief customer innovation officer at Prophix, where she is responsible for driving customer focus into all aspects of the company’s business, ensuring its corporate strategy and execution align with the best interests of its customers. A collaborative, committed, results-oriented team player, Susan has dedicated her career to enabling customer success with a focus on business outcomes and value. Prior to joining Prophix, Susan was president of 18 Cities, a software company that helps organizations achieve their objectives by improving the success and outcome of their demos. She has also served in senior marketing and operations roles at organizations including the health information technology company Medworxx and Longview Solutions, a provider of Corporate Performance Management, Corporate Tax, and Business Intelligence solutions. Susan holds a B.Comm, Accounting degree from the University of Manitoba.

Della Giguere brings over five years of diverse Prophix experience, most recently as a Manager of Solution Engineering. Starting on the implementation team, she developed a keen understanding of various industries, which now fuels her leadership in driving sales and innovative solutions. Known for her tactical approach to problem-solving and her ability to unlock the full capabilities of the Prophix Platform, Della's sessions will aim to be a blend of insightful storytelling and practical strategy, offering invaluable insights to attendees.

As a member of the Business Solutions Group Jon has spent the last 9 years at Prophix immersed in solution design and implementation. His expertise encompasses a broad spectrum of industries having collaborated with an extensive customer base to refine and optimize their financial and operational processes. More recently he has directed his focus towards consolidation and management reporting where his knowledge of finance combined with his technical acumen allows him to transform complex financial data into actionable insights. Jon is a designated CPA earned during his time in Public Accounting and consulting before joining Prophix.

Jonathan “Jonny” Harmer joined USA Properties Fund as Chief Financial Officer in July 2017. He oversees all accounting, financial, information technology and tax activities for the company. Before joining USA Properties Fund, Mr. Harmer was CFO of CV Holdings Inc., a commercial real estate finance company in Newport Beach, Calif. He has also served as CFO of CORE Realty Holdings and Meridian Development. Mr. Harmer, a Certified Public Accountant (CPA) with more than 20 years of experience, has quickly become an expert on the complexities of affordable housing financing and tax credits, helping projects get the funding needed to move forward. Mr. Harmer conducts financial reviews and projections for all proposed affordable and market-rate communities, determining the financial benefits, challenges and risks. The former college baseball player and his team are currently working towards the implementation of more efficient processes, including the conversion of documents to electronic files, and the development of a software program to provide more in depth, real time reporting. Mr. Harmer, a licensed private pilot, has a deep connection to the state Capitol – his father, John L. Harmer, served as a State Senator and was Lieutenant Governor in 1974 and 1975.

Loretta’s focus for the past 11 years here at RSM US has been on financial strategy, operating models, driving improved reporting and analytics and elevating the CFO and Finance office’s capabilities. She works with project owners to optimize process efficiencies and to utilize technology to create strategies that align the accounting and finance operations with financial reporting and information needs directly with the project’s strategic goals. Loretta Keyes brings 14 plus years of controller experience to the Technology Consulting Practice of RSM. As a director with the Technology Point Solutions group, Loretta focuses on the implementation of Corporate Performance Management Systems such as Prophix, Planful, Solver and Workday Adaptive, while keeping an eye out for opportunities for process improvement and organizational efficiencies at each client site. Loretta’s private financial experience with for profit and not for profit entities allows for consulting that reflects industry experience as well as GAAP best practices. Loretta’s ERP and corporate performance management experience both as a controller and currently through implementations adds value to the client environment. She is also part of the RSM national not for profit industry team and the RSM family office team.

Christina S. Kite is a senior finance, operations, strategy, and technology executive with more than 20 years of experience with Fortune 50 and Government organizations leading large, global cross-functional teams and programs. Christina is currently the WW Strategy and Operations Director for the Technical Organization within Amazon Web Services (AWS). She is responsible for helping to set and drive customer, partner and employee strategies and initiatives across the WW Sales, Marketing and Global Services (SMGS) organization. Prior to this role, Christina was a Vice President Business Strategy and Analytics within Oracle’s Application Cloud Development organization working on their flagship ERP suite of applications. Prior to her rotation into engineering, Christina was also a Vice President, Finance, for Oracle’s $4.5B North America Technology Division. Christina has also worked in a variety of senior executive positions, including her role as SVP of Strategy and Operations at the Federal Reserve Bank of NY, where she was responsible for the development and implementation of the Bank’s Financial Strategies and Financial Crisis Recovery Program. She was also a member of the Bank’s Operational Risk Committee, Credit Risk Committee and System Procurement Council. Christina also held the title of Vice President/CFO for the Corporate Real Estate Division at Goldman Sachs and was a VP of Finance in Cisco’s Treasury and Tax organization. Christina started her career as an aerospace engineer with the Northrop Grumman Corporation.

For more than fifteen years Nadia has played a key role in educating and providing business solutions for Prophix clients. Nadia’s current role as Director of Product Management is focused, with her team, on delivering solutions that meets the market’s needs. Before her current role, Nadia was a Solutions Engineer providing one on one product demonstrations for perspective clients. She then went on to assume responsibility for developing technical sales tools and product collateral as well as managing analyst relations as a Product Marketing Manager. Complementing Nadia’s experiences at Prophix are her previous professional and educational experiences. She holds an MBA and a bachelor’s degree in electrical engineering.

Jeff joined Batson-Cook Company in November of 2017, while relatively new to Batson-Cook Jeff has been in the construction industry for the past 35 years. He has held the positions of project accountant, manager of project accounting, controller, VP finance and CFO over his career. Jeff earned a B.S. in Accounting from Southern Adventist University and is a CPA and CCIFP (Certified Construction Industry Financial Professional). He has supported the community by serving as Treasurer, board member and executive committee member of SafePath Children’s Advocacy Center located in Cobb County. He is a past board member and president of CFMA- Georgia chapter and currently serves as chair for the accreditation committee of the certification division of CFMA.

Daniel (Dan) Langdon manages the Professional Services Operations team at Prophix. This team oversees all the non-client components of the Professional Services team, including reporting and analysis of the team's performance. Daniel brings ten years of experience in the FP&A space, having served in multiple roles, including implementation, partner support, and onboarding new employees. Daniel has an MBA and a CPA.

Stephen Lathrop is a managing director with UHY’s Transformation group. Stephen has over 25 years of consulting experience with a unique blend of engineering and business consulting. As a registered professional engineer, Stephen spent his first 18 years as an environmental engineering consultant helping his clients navigate regulatory frameworks and developing lines of business in sustainability, greenhouse (GHG) analysis and baselining, carbon credits, environmental compliance and site remediations. In the last 9 years, Stephen shifted to business consulting and has utilized his expertise as a registered project management professional to help companies optimize processes, prioritize project portfolios, and positively transform organizations. ​ ​ This unique blend of skills enables Stephen to connect the implications and complexities of environmental regulations to business needs by developing actionable and realistic business plans that meet a client’s strategic framework.​

As VP Product Management & Planning at Prophix, Scott is responsible for bringing product to market including product planning, product operations, product management, user experience and documentation. Scott joined Prophix in 2022, building on three decades of experience in business analytics and performance management where he expanded business sectors, successfully brought new and engaging products to market, and engaged with hundreds of companies to help them succeed. Having held roles in product management, product marketing, business development, alliances, strategy and operations, he has been a focal point for alignment. Scott and his team bridge customer needs, market requirements, and development realities to prioritize and deliver innovative, customer-centric solutions.

Aaron Levine serves as chief financial officer for Prophix, having joined the company in early 2024. A strategic thinker with the ability to bring issues to resolution, Aaron has led multiple private equity and venture-backed SaaS businesses towards the $500 million revenue threshold and beyond. Most recently serving as CFO at ChurnZero, a customer success platform, Levine held the same role at the software companies EveryAction and BluVector, leveraging his analytical, communication, and managerial expertise to grow revenue and oversee M&A activity. Approaching his role with core values of honesty, integrity, teamwork and accountability, Aaron leans on his years of experience to see beyond the numbers to solve real business problems. Aaron holds a finance MBA from The Johns Hopkins University – Carey School of Business and a BS in accounting from the University of Delaware.

Walter Little is the Technology Solutions Manager at Strategic Information Group, overseeing Strategic’s portfolio of complementary products to extend and enhance the functionality of QAD ERP. He has over 20 years industry and consulting experience, primarily in the Life Sciences vertical. Walter has commanded a variety of roles in IT, Software Engineering, Quality, Finance and Manufacturing as both a customer of QAD and a QAD consultant serving the QAD Ecosystem for nearly a decade. He has presented at several QAD events and was awarded QAD’s Rapid Achiever in 2016.

Brandy Loughrie-Moore is the CFO of Electra Link, Inc.  She has an MBA from West Virginia University, has been a CPA for over 20 years, and worked in construction for the last 14 years.  Brandy has been married for 25 years, has two children, and lives in Houston, Texas.  She started working at Electra Link five years ago.  Electra Link is a premier provider of low-voltage solutions, including voice data and audio-visual infrastructure networks.  Electra Link is located in Texas; however, it performs work in multiple states across the US.  Brandy is passionate about process improvement and has worked on automation and integration to optimize productivity and transparency while strengthening controls. 

Sally is the Team Lead of Product Adoption at Prophix. While Sally began her journey at Prophix in Professional Services, she has served on the Marketing, Sales, and Customer Success teams as well. With over 7 years of experience, she is excited to continue showing customers the value that Prophix brings to improving their business solutions.

Sharon MacArthur is a Field Marketing Manager with Prophix Software working with sales and channel partners on enabling customers to discover the value of a financial performance management solution. Sharon has been a marketer for more than 20 years in a variety of roles for different industries, including electrical manufacturing, business and brand development for an HGTV influencer, and agency-side as an event producer for clients such as General Motors, Labatt Breweries, and The Royal Bank. When she’s not at the rink cheering on her kid's hockey teams, she is enjoying some R&R at her cottage in the beautiful Haliburton Highlands.

Over the past 13 years, Felix has been a key member at Prophix, focusing on both the development and implementation of solutions for small to enterprise scale customers. During the second half of his tenure, Felix has led the Solutions Architect team for six years, providing guidance and support while enhancing our implementation methodologies and best practices. Prior to his tenure at Prophix, Felix's professional path was in public accounting, a field in which he earned his CPA designation.

Emmanuel Marquez is a Product Manager at Prophix. He began his career in Customer support where he focused on troubleshooting technical issues. From there he moved on to roles in Professional Services and Product Adoption acting as a consultant for both implementation and post-implementation projects respectively. Now, his focus is on Product Management having worked on the Financial Planning and Analysis, Advisor, and Portal applications.

Josh is a Financial Analyst at ASRC Industrial, an environmental solutions and industrial services contractor. Since joining in September 2019 amidst rapid company growth, Josh has been instrumental in integrating Prophix into ASRC Industrial's financial reporting process. With over 5 years of experience in FP&A roles and 3+ years specifically with Prophix, Josh leverages Prophix's capabilities to drive operational excellence and innovation. His expertise includes implementing financial statements, Work-in-Progress (WIP) reports, Revenue planning, Capital expenditure, and Personnel planning models. Josh excels at solving complex problems by maintaining a focus on the big picture while managing the details.

As CPO at Prophix Software, Geoff is responsible for leading the company’s product and technology group, encompassing product planning, engineering, infosec, cloud operations, and corporate IT. Geoff’s 22+ year tenure at Prophix began as a management consultant leading the implementation of financial analytics systems at over 70 organizations throughout North America until he worked his way up the ranks to the executive team. Geoff received a bachelor of business administration degree from Schulich School of Business, York University, Toronto.

Chris has 20+ years of financial leadership driving results for startups, public/private companies, and Big 4 firms. Skilled in accounting, FP&A, corporate finance, and financial leadership. Recognized problem-solver and strategic finance partner, creating value in multinational and international companies across the globe. His commitment to leveraging his skills, passions, talents and experiences to help others realize and achieve greatness marks him as a thought leader in the CFO space.

Chris Porter is the Director of Product & Solution Marketing at Prophix. Chris began his career in Finance which made him realize there had to be a better way. Chris joined Prophix in 2012 as an implementation consultant, helping hundreds of clients transform the way they operate and deliver value to their organizations. Today, Chris and his Product Marketing team work with Customers, Partners and fellow Phixers to bringing our Financial Performance Platform and it’s applications to market to help finance and accounting teams be strategic value-creating contributors for their organizations.

Krishna is a strategic insights professional with over 15+ years of experience designing, leading, and implementing innovative solutions across varied industries and business lines. In addition to his expertise in market intelligence, market research, and new business development, Krishna brings a diverse skill set from multiple other sectors. By leveraging data to identify business opportunities, he has consistently driven meaningful results and growth. Krishna currently heads the Financial Planning & Analysis team at Inland Group, where he spearheads a comprehensive range of functions including analytics, reporting, and business intelligence to drive data-driven decision-making throughout the organization.

Anu heads up the IRIS CARBON function at IRIS. She has been with IRIS for 14 years and has deep XBRL domain experience working across various regulatory reporting requirements in the USA, EU and UK. She has helped companies ranging from Fortune 100 to SMB businesses with smooth and effective regulatory reporting. Over the last decade, Anu has helped grow and expand IRIS CARBON's customer base across 30 countries and has led the IRIS CARBON offering get exceptional customer reviews and feedback consistently across markets, and on various analyst platforms such as Gartner and G2.

Navin is a dedicated Consulting Lead at Prophix, based in the Portland, Oregon office. With a focus on delivering exceptional value to clients, he strives at understanding their challenges and demonstrating how our tools offer optimal solutions during implementation. Over the last 5 years, Navin has fostered enduring client relationships and is passionate about achieving customer delight in every engagement.

Ujjwal Sewani, commonly known as UJ, is a seasoned consultant within the Cloud Strategy team, renowned for his expertise in transforming businesses through streamlined forecasting and budgeting processes. With a rich background in Econometrics and Data Manipulation, UJ has collaborated with a diverse array of clients, delivering high-quality budgeting solutions that provide a clear and accurate expectation of future business trajectories. His commitment to leveraging advanced analytical techniques and staying abreast of industry trends allow him to deliver consistent success in navigating through financial landscapes.

As Director of Solution Services at Prophix, Rob is responsible for global delivery of all of our customers solution designs and integrations. Having spent 9 years at Prophix and over 20+ years in the CPM and business intelligence industry Rob has delivered and designed solutions for small to enterprise sized customers to advance their businesses. While at Prophix Rob has led our migration program to advance our customers in their FP&A journey from their legacy on premise solution to Prophix Cloud as well as many other initiatives to help customers leverage their investments in financial transformation. Rob has a Bachelor of Commerce ( Hons) form the University of Manitoba.

Bob has been with USA Properties since 2018, focused on automating business processes and the various integrated systems.   Prior to USA Properties, Bob’s career that started in Enterprise Software Application Development led him to application implementation, then business process automation, and finally to integrated systems and data warehousing.  We’ve spent years putting data into our systems…time to get some actionable information!  Bob has been an integral part of the Prophix implementation since 2020, Bob’s goal is to bring plans from across the organization together as both strategic and tactical management tools with as much automation as possible.

Bryan Tam is a knowledgeable Software Consultant at Prophix who brings his expertise in accounting, finance, and technology to his clients. He focuses on streamlining financial processes and leverages his analytical skills to drive efficiency and informed decision-making. Bryan's unwavering commitment to providing exceptional customer service, coupled with his ability to simplify complex concepts, makes him an indispensable asset when it comes to developing innovative solutions for clients.

Gianluca is a Consulting Lead within the Professional Services team at Prophix. Driven by a passion for data and analytics, he draws upon an extensive 5-year tenure to expertly craft and implement innovative solutions for a diverse clientele. His versatile skill set has been instrumental in addressing the unique challenges of clients across a spectrum of industries, including Construction, Financial Services, Legal, Manufacturing, Healthcare, and Higher Education. Gianluca strives to deliver tailored solutions that elevate organizations and empower them to harness the full potential of their data.

Alex is the manager of our Portland-based Professional Services team. He has designed and built Prophix solutions for hundreds of customers; helping them improve their business processes, learn best practices, and get the most out of their investment. His many years at Prophix have helped him gain a wealth of product/business experience that he shares with his team and customers alike. Alex holds a Bachelor of Science and a U.S. CPA license.

Rosa Vela has a financial management master’s degree, is a Financial Analyst for a well-known and established non-for-profit organization. In her role she is responsible for financial reporting and analysis. With 10 years of experience in Prophix as a client, she has implemented different cubes used for operational purposes, which allows the company to track metrics and variances. Previously, she accumulated a variety of accounting and financial experience in public accounting where she specialized in international tax for multinational regulated companies.

Marleigh White is a Product Manager at Prophix.  Prior to working as a member of the Product Planning team, she was on the road often as a Prophix Implementation Consultant. Marleigh implemented Prophix solutions across North America for clients in various industries including health care, oil & gas, retail and services. She was soon appointed a placement as a product expert at Prophix Copenhagen, Denmark training European partners on Prophix best practices, and developed Prophix solution designs for projects and prospects.  Marleigh has an Honours Bachelor of Commerce from McMaster University and is also the Executive Director of Corporate Social Responsibility at Prophix Software. 

As CTO, Anurag Yagnik is responsible for leading the Prophix product and technology group, encompassing development, engineering, infosec, cloud operations, and corporate IT. In this role, Anurag leverages his expertise in building large-scale, engaged, agile, engineering teams and DevOps pipelines that leverage automation and deliver quality software. With a unique ability to pair deep business subject matter expertise and general functional curiosity with architecturally beautiful and technically advanced solutions, Anurag has continuously delivered customer raves from client business leaders and IT leaders alike. Prior to joining Prophix, Anurag served at CTO at Vitech, a benefits administration software company, where he successfully led the company’s transition from on-prem to the cloud with a long-term vision toward technology scale.