Prophix Acquires AllStrategy: Your Questions Answered

Major news: AllStrategy, the Brazilian powerhouse in financial management technology, has joined Prophix — officially becoming AllStrategy, a Prophix Company. So, what does this mean for customers and partners? Why now? And how does this set the stage for even more innovation, growth, and leadership for Prophix in Latin America? Let’s dive in.  

Who is AllStrategy?

Since 2003, AllStrategy has been transforming the way Brazilian organizations approached budgeting and planning with innovative corporate financial management software. The company was founded by Carlos Augusto Moreira (Guto) and Claudio Moreira, visionaries who saw an opportunity to help finance leaders across Brazil simplify complex financial processes, streamline workflows, and plan with greater agility.  

Over the years, AllStrategy’s flagship products for budget planning and cash management (AllStrategy Plano and AllStrategy Fluxo) became must-haves for companies looking to sharpen their decision-making and drive business performance.  

What makes this union between Prophix and AllStrategy so powerful?

Two words: synergy and vision. Prophix brings nearly four decades of global expertise in financial performance management, cutting-edge AI innovation packed in a trailblazing platform, and a growing community of 3,000 customers worldwide. AllStrategy adds deep regional knowledge, trusted relationships across Brazil, and proven solutions that have reshaped how local organizations plan and manage finances.

Together, we unite scale with specialization, global reach with local insight. The result is a stronger platform and an expanded customer-centric team — one uniquely positioned to accelerate innovation and deliver greater value to finance teams across Brazil and beyond. 

What will happen to AllStrategy’s culture and values now? And how will this contribute to the Prophix culture?  

Culture doesn’t disappear with a new name or parent company — it evolves. The entrepreneurial spirit, customer-first mindset, and passion for innovation that have defined AllStrategy since day one remains at the heart of the team. These values are not only staying, but they’re also expanding their reach as part of Prophix. 

By joining Prophix, AllStrategy’s culture of collaboration and agility adds new depth to a global organization that already prioritizes integrity, innovation, and customer success. Together, our teams will foster an environment where local expertise and global perspective fuel fresh ideas, stronger partnerships, and a greater commitment to helping finance teams thrive. 

What does this mean for AllStrategy and Prophix customers and partners?  

Get ready for the future! AllStrategy customers will be able to gain access to the Prophix One platform —an intelligent, unified suite of AI-driven solutions designed to handle every need of the Office of the CFO. As a customer, you’ll see not just continuity, but more of your finance processes seamlessly managed, and a leap forward in what’s possible.

For Prophix customers, this union means more innovation, expanded expertise, and a stronger partner by your side. With AllStrategy joining the team, we bring in new talent, proven solutions, and deep regional knowledge that enrich our global perspective. You can expect the same trusted Prophix experience they rely on today — now accelerated by broader capabilities and fresh ideas.  

For partners, this marks an exciting opportunity to grow with us. Together, we’ll be able to deliver more value, open new markets, and strengthen the ecosystem that drives success for customers across Latin America and beyond. 

Who will navigate this new chapter for AllStrategy and Prophix in LATAM?

As AllStrategy begins this new chapter with Prophix, leadership is evolving to guide the journey ahead. Roberto Dariva will be stepping in as Managing Director for LATAM, bringing a proven track record in technology leadership and a clear mandate: drive growth, champion innovation, and keep customer success at the center of every decision.

This transition also marks a moment of gratitude for founders Carlos Augusto Moreira (Guto) and Claudio Moreira. Their vision and determination built AllStrategy into the respected company it is today, and their legacy provides the foundation for what comes next. 

What’s next for Prophix, AllStrategy, and the future of financial management?  

The focus ahead is clear: invest in enhanced product offerings, deepen regional partnerships, and expand a network of experts dedicated to empowering finance leaders. Innovation born in Brazil will fuel new possibilities across Latin America and ripple out to the world.