THE POSITION

We are looking for a dedicated and passionate digital strategist to oversee the full scope of our collection of online properties. The Manager, Digital Marketing is responsible for managing the strategy, execution, measurement and optimizing Prophix’s global digital marketing initiatives across all channels including Web, SEO/SEM, PPC and Video. The successful candidate should have both a business and technical understanding of all digital channels.

Key Responsibilities include:

  • Collaborate with Marketing team, Business Stakeholders and Executives to assess, develop and execute digital strategies and marketing campaigns globally from concept to execution such as Website, SEO, SEM, and digital media advertising,
  • Overall responsibility for paid search campaign strategy and implementation including development and management of overall paid search budget and keyword list-management,
  • Direct responsibility of SEM performance,
  • Oversee the preparation of monthly global marketing reports and brief Marketing Management and Executives on the status of all digital marketing activities,
  • Evaluate end-to-end buyers journey including website analytics to asses KPI’s, identify end-user patterns and make recommendations to continually improve website effectiveness,
  • Brainstorm new and creative digital marketing growth strategies that are aligned with corporate goals and strategy,
  • Evaluate and stay current on emerging technologies in web design and development, providing expert perspective for adoption where appropriate,
  • Collaborate with vendor partners to create integrated web & digital solutions,
  • Contribute to selection and/or design of appropriate CMS,
  • Analyze campaigns and translate data into recommendations and plans for revising digital programs,
  • Manage efforts in building online reviews and reputation; monitor online reviews and respond to reviews.

What You Will Bring to Prophix

Your Experience
  • Minimum 6-8 years of digital marketing experience and ideally in a B2B field. Last 2+ years in a leadership or management capacity.
  • Knowledge of financial or accounting software preferred.
  • Demonstrable experience leading and managing web marketing, SEO/SEM, and display advertising campaigns.
  •  Solid knowledge of online marketing channels, SEO, keyword research, Google Analytics.
  • Proven track record of successful PPC/SEO/SEM strategy and implementation.
  • Comprehensive understanding of keyword research and proficiency with SEM reporting and analytical tools.
  • Ability to compile and analyze search data and metrics and advise regarding campaign direction.
  • Perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
  • Perform research, analyze websites, document changes, and make decisions regarding optimization approach.
  • Organized, ability to multi-task, and a self-starter.
  • Excellent written and verbal communication skills.
  • Experience in conversion funnel optimization.
Your Technology Skills:
  • Experience with WordPress, SiteCore and Episerver content management,
  • Knowledge of web coding (HTML, CSS and JavaScript development and constraints),
  • Demonstrated proficiency using Google Analytics, Google AdWords, LinkedIn and Facebook Business Manager,
  • Proficiency in CRM (Salesforce.com) and marketing automation (Eloqua) systems is preferred.
Your Qualities:
  • You have a passion for everything digital and get excited about creating digital marketing programs that can have a positive impact on the business.
  • You have a strong understanding and related experience of PPC marketing tools and strategies and can lead digital campaigns from concept to execution.
  • You have a strong commitment to excellence, while continually raising the bar.
  • You’re a strategic thinker and problem solver who loves applying best practices, analyzing metrics and using data to make decisions and optimize performance.
  • You’re a strong written, verbal and visual communicator. You’re detail-oriented approach means you understand the nuances of using specific words to guide the development of top-notch ads and compelling landing pages that are also visually appealing to drive conversions.
  • You’re a strong negotiator, who can work with vendors to push for excellence and get the best value out of our budget while building and maintaining strong professional relationships.
  • You thrive in a fast-paced, rapidly evolving, deadline-driven environment. You are comfortable shifting priorities to address changing needs, exhibit grace under pressure, and do whatever it takes to meet critical due dates.
  • You are a highly motivated self-starter who works well independently as well as part of a team. You can manage your own projects and deadlines as well as coordinate and collaborate with others across the organization to achieve desired outcomes.
Your Education
  • University degree or college diploma in marketing or communications (preference given to those with specializations in web development, digital marketing or related discipline),
  • Google Adwords Advanced Certification preferred.
    • At the time of application, must be legally entitled to work in the country where the role is located.
    • Must be able to travel to the United States, within Canada and/or internationally, and have a valid passport.

    What People Say About Prophix

    About working at Prophix…“ Prophix is amazing. I travel the world, working with a fun team and helping outstanding customers. At Prophix, the opportunities for growth are limitless.” – Diane Martins, CPA, CMA, Regional Account Manager at Prophix

    About working with Prophix…“As a customer, you can tell how an organization is run by how its employees behave. When they’re bright people, who consistently demonstrate commitment to providing great products and service, you know that there is a strong, positive work culture where employees are truly valued. Prophix’s Management has got it right.” – Tim McCarthy, Finance Manager, Feeding America – A Prophix Customer since 2009

    About why Prophix is a great place to work…“We have built a place for talented people to develop their skills and tap into their passions. But, one of the things that makes Prophix unique is that we are always doing something to further enrich the lives of our team. That’s the only way to attract and keep great people." – Paul Barber, CEO of Prophix

    COMPANY BENEFITS AND PERKS

    Competitive Compensation:
    • Excellent Base Salary
    • Lucrative Bonus Program
    • Candidate Referral Bonus Program
    • Rewards and Recognition programs including Presidents Club (trip) and numerous departmental awards
    Comprehensive Benefits:
    • Wide-ranging Health Benefits including: Vision care, EAP, short and long term disability (Canada & USA). Benefits may vary by country.
    • Company matched RRSP, 401(k), or UK Pension
    • Company-paid fitness club/gym membership
    • Training reimbursement and internal training programs to enhance learning opportunities for employees
    • Company cell phone or cell reimbursement for designated roles
    Employee Participation:
    • Corporate Social Responsibility Committee
    • Prophix-sponsored sports teams
    • Semi-Annual Town Hall meetings
    • Social Committee events
    • Departmental and Company Social Events

    WORKING CONDITIONS

    While performing the duties of this job, the employee is regularly required to sit for extended periods of time for meetings or work, travel to different locations via plane within Canada and the United States, operate a motor vehicle (with a valid driver’s license), operate a personal computer, visually inspect forms, conduct oral communication via telephone and in person, retrieve and return files in storage cabinets, and occasionally lift and/or move up to 20 pounds. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

    To perform this job successfully, an individual must be able to perform each essential duty and meet the physical requirements satisfactorily.

    NOTES

    The above job posting and information was written to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required. Occasionally other job related duties may be assigned.

    Prophix is an Equal Opportunity Employer and does not discriminate against any applicant on the basis of race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or Provincial law or local ordinance. People with disabilities who need a reasonable accommodation to apply or compete for employment with Prophix may request such.

    ACCESSIBILITY

    Prophix promotes a diverse, inclusive and accessible workplace. By embracing diversity, we build a more effective organization that empowers our employees to be the best that they can be. We are committed to creating a working environment that is barrier-free and we are prepared to provide accommodation for people with disabilities. If selected for an interview, please advise our Recruiting Manager if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

APPLY FOR THIS POSITION

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