Cash flow is becoming one of the most watched signals in the Office of the CFO and for good reason. Liquidity is harder to maintain, collections are slowing, and operational timing is shifting faster than current processes can keep up.

Across industries, working capital data shows slower collections, uneven inventory cycles, and more unpredictable timing across AR and AP. Visibility simply hasn’t kept pace with the complexity finance teams are managing.

The CFO’s Guide to a Modern Cash Flow Strategy unpacks what’s driving that shift and what finance teams can do to build clearer, more predictable cash routines. The findings reflect a quiet but important change in how finance leaders are planning, one that’s reshaping decisions across budgeting, forecasting, and daily liquidity management.

The takeaway? Cash flow is becoming a strategic lens for every decision.

Download the full guide to see how finance teams are strengthening their cash processes and preparing for a more connected planning cycle.

Why cash flow management is getting harder for finance teams

Most businesses are feeling the strain of slower collections, larger working capital needs, and more pressure from leadership to demonstrate financial agility. The guide details these underlying pressures, including the growing gap between what finance teams need to see and what current processes allow.

Cash flow issues rarely start with macro trends alone.

They start with timing.

  • Timing of when invoices are issued
  • Timing of when payments are received
  • Timing of how quickly operational updates reach finance
  • Timing of how assumptions flow into the forecast

When these signals live in spreadsheets, the timing breaks and visibility suffers.

The biggest cash flow challenges holding companies back

The guide highlights a set of challenges finance teams often underestimate. Individually, they appear manageable. Together, they create meaningful constraints:

  • Forecasts built separately from operational plans
  • Inconsistent communication across AR, AP, and FP&A
  • Manual timing assumptions that drift as conditions change
  • Fragmented reporting cycles
  • Delayed visibility into actual cash movement

These gaps not only slow down planning; they reduce confidence at the exact moment CFOs are asked to make faster decisions with less room for error.

Within the guide, you’ll find a checklist that’ll help identify where the biggest bottlenecks are and how it’ll affect liquidity across the business.

How finance teams are building better cash flow visibility

The guide introduces the idea of the Cash Flow Catalyst, a finance leader who helps the business see cash more clearly and respond with more confidence. When that structure is in place, visibility improves in ways that matter most for planning. Teams with a stronger view into inflows, outflows, and timing signals can:

  • Course-correct earlier
  • Guide leadership decisions with more certainty
  • Connect operational activity to real cash outcomes
  • Support short-term liquidity without losing long-term direction

This clarity becomes the foundation for a steadier, more predictable planning cycle.

A modern approach to cash flow planning

Modern cash flow planning is shifting away from manual routines and toward a structure that supports consistency. Finance teams want assumptions that stay current, a tighter link between operational drivers and cash outcomes, and a clearer view of short-term liquidity all without creating more work in every cycle.

The CFO’s Guide to a Modern Cash Flow Strategy outlines how teams can build that structure in a practical, steady way. It shows where process adjustments can make cash flow more predictable and how finance can maintain a reliable cadence even as conditions change.

For many teams, part of that shift includes looking at where technology can reduce manual friction. Cash flow software plays a supporting role helping build a daily picture of cash position, updating timing directly from source systems, aligning cash models with the broader plan, and making scenario comparisons easier to run.

It’s not about replacing the process. It’s about giving your finance team the structure to keep pace with the business.

Check out the product tour to see how modern cash management software supports clearer visibility and short-term liquidity in real workflows.

Why finance leaders need a cash flow strategy

With cash availability tightening and operational timing growing more volatile, finance leaders are taking a more intentional approach to cash flow planning.

The CFO’s Guide to a Modern Cash Flow Strategy helps teams:

  • Understand how cash flow pressures are evolving
  • Identify their most significant process gaps
  • Build a repeatable, more connected approach
  • Create a foundation for confident, timely decisions

It’s designed to guide finance teams with greater clarity and structure without overwhelming their workload.

Get the CFO’s Guide to a Modern Cash Flow Strategy

The CFO’s Guide to Modern Cash Flow Strategy breaks down the trends shaping cash flow, the challenges slowing decision-making, and the practical ways to strengthen visibility across planning, reporting, and daily liquidity.

If you want a clearer, more predictable approach to cash flow heading, start with the guide.

See how finance teams are building clearer, more predictable cash flow processes.