PROPHIX CPM Blog

Are You Strategic?

Published November 4, 2009 @ 16:00 by Mike in Industry News

When you look in the mirror and ask "Are you Strategic?" you can reference the past year recognizing this recession will end, but have you been strategic enough to not lag behind?

Here's an excerpt from this excellent article.

For the most part, CFOs themselves seem to have conflicting thoughts on exactly where they lie on the strategic spectrum these days. According to a recent CFO magazine survey of about 150 CFOs (see our 2009 career survey), nearly 90% say they have a voice in corporate strategy. A solid 35%, however, say CFOs are generally stuck in too-siloed roles. And only 1 in 5 say they have spent more time shaping company strategy during the past year.

Read the rest of Are You "Strategic"?


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